The Hype Cycle: A Coinstruct Perspective
HIHECC Insights Team
•The technology hype cycle, as often described, is a powerful framework for understanding how new technologies move from initial excitement to widespread adoption. This piece draws heavily on the comprehensive framework provided by Coinstruct.
The Hype Cycle Phases
The Hype Cycle, pioneered by industry analysts, maps the lifecycle of new technologies. Here is the structure:
The Five Stages
- 1. Innovation Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity.
- 2. Peak of Inflated Expectations: Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; many do not.
- 3. Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail.
- 4. Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood.
- 5. Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined.
Understanding where a technology sits on this cycle is crucial for both investors and developers. For a deeper dive into the original research and comprehensive analysis, please visit the original Coinstruct Hype Cycle page.